Executive session
A half day for the leadership team: where AI pays back in your business, what it costs, what the risks are, and the decisions only you can make.
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Service 04
Executive AI Training
Tools do not transform a company; people do. We make leaders and teams genuinely fluent in AI, in Arabic and English, with training built on your own work rather than on generic slides.
The problem we solve
What this is
Nearly every organisation has bought AI licences. Far fewer can point to a process that is measurably faster because of them. The gap is almost never the technology: it is that nobody rewrote the way the work is done, and nobody was given the confidence to try.
Our programs are built around the documents, decisions and bottlenecks of the people in the room. Participants leave with prompts, workflows and small automations that belong to their own job, and a plan for the next ninety days.
Typical result: teams that use AI daily and a 90-day adoption roadmap.
Fit
Who this is for
A good fit if
- Boards and executive teams who must set an AI policy and do not want a vendor pitch.
- Managers whose staff are already using AI tools quietly, with no rules and no training.
- Marketing, sales, HR and finance teams who need working skills, not awareness slides.
- Government and semi-government entities that need the programme delivered in Arabic.
- Individuals who want to learn at their own pace in our online academy with an AI teacher.
Probably not yet if
- You want a certificate for the file rather than a change in how people work.
- Nobody will be given time to practise between sessions.
- The tools people would use are blocked and the policy will not change.
If one of these is true we will say so in the first call, and tell you what to fix first.
Engagement
How we can work together
Team bootcamp
Two to five days, hands on, with your own documents and tasks. Everyone leaves with working prompts, a tool set and a written way of working.
Academy seats
Online courses taught one-to-one by Horus, our AI teacher, in Arabic or English, with handouts, worksheets and progress tracking per employee.
Corporate programme
A curriculum built for your organisation, delivered over a quarter, with role-specific tracks and a measured adoption plan.
Every engagement starts with a free consultation and a written proposal. Scope, price and the measure of success are agreed before any work begins.
Deliverables
What you get
Executive sessions
Half a day for boards and C-suite: what AI changes in your sector, what it costs, where the risk sits and what to decide first.
Team bootcamps
Two to five days, hands on, by department: marketing, sales, finance, HR, operations and engineering each get their own track.
The online AI Academy
Courses taught one-to-one by Horus, our AI teacher, by voice and chat, with handouts, worksheets and progress tracking.
A prompt and workflow library
Written for your organisation, reviewed by your own experts, so good practice spreads instead of being reinvented.
An AI use policy
A short, readable policy on what may be put into which tool, who approves what, and how to handle customer data.
A 90-day adoption plan
Named owners, three processes to change first, and the measures that will show whether it worked.
Process
How it works
- 01
Before — Listen
A short survey and a few interviews tell us the real skill level and the processes that hurt most. We build the material around those.
- 02
During — Build, do not watch
Every session ends with something made: a working prompt, an automation, a rewritten process. No one leaves with notes only.
- 03
After — Keep it alive
Academy access for continued practice, a clinic session at week four, and a review of what actually changed at week twelve.
Use cases
Where it fits
- A leadership team that needs to decide where to invest before the budget cycle closes.
- A marketing department producing ten times the content with the same headcount.
- A government or large enterprise team that must use AI inside strict data rules.
- A family business where the next generation is pushing and the current one is cautious.
- Individuals and freelancers who want a practical skill, through the online Academy.
What we build it with
- Delivered in Arabic, English or both, in person in the UAE or online
- Material built on your documents and real cases
- Tool-agnostic: ChatGPT, Claude, Gemini, Copilot and open models
- Automation taught with n8n, Make and Zapier
- Certificates of completion for participants
- Follow-up access to the TFA AI Academy
What we need from you
- A sponsor who will protect the time in people's calendars
- Honest answers about current skill level
- A few real documents and processes to work on
- Willingness to change one process, not just learn about change
Accountability
What we measure
We agree the numbers before the work starts and report against them afterwards. These are the measures that usually matter for this service.
- Share of the team using AI weekly, ninety days after training
- Hours saved per person per week, self-reported then sampled
- Number of real tasks moved onto an AI-assisted workflow
- Course completion and lesson progress per student
- Policy compliance: what staff may and may not put into a model
Experience
Mistakes we help you avoid
- Awareness without practiceA talk changes opinions for a week. People only keep a tool they used on their own work, in the room, with help nearby.
- Training only the willingThe quiet half of the team is where the hours are hiding. Mixed groups and role-specific examples bring them in.
- No rules of useWithout a written policy on client data and confidentiality, every success creates a risk somewhere else in the company.
FAQ
Questions, answered.
Is the training in Arabic?
Yes. We deliver fully in Arabic, fully in English, or bilingually in the same room, and the written material comes in both.
Do people need any technical background?
No. The business tracks assume none. The engineering track is separate and does assume development experience.
How many people per session?
Up to twelve for hands-on bootcamps, so everyone builds something. Executive briefings can be larger.
What proves it worked?
We agree the measures before we start: hours saved on a named process, output volume, response time or error rate, reviewed at week twelve.
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Initiate
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Let's wire intelligence
into your business.
Acta, non Verba.